In 2009, Frank and Patrik created an art installation within an underground nuclear bunker. Recognizing the potential appeal of this experience, Charbonnier, a hotel professional, saw an opportunity.
He identified a shift in the value system for guests, emphasizing experiences and intangible aspects over tangible ones. In
spired by this concept, the trio established a hotel within the underground nuclear bunkers, offering 14 beds at approximately $25 per night.
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